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Chapter 10 - eCommerce

Users Guide

Chapter 10. eCommerce - Online Shop

Electronic commerce or eCommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. Your website allows you to build an Online Store, easily. This means that you can sell your products and services on your website. Multiple ways to accomplish this are provided. You may use PayPal buttons to quickly setup a shop for several products or services and also to take donations. If you have a Merchant Account (A merchant account is a type of bank account that allows businesses to accept payments by payment cards, typically credit cards), you may add your account information to set up processing transactions on your Merchant Services providers Gateway. Several Gateways like Elavon/Converge, Authorize.Net and PayPal PayFlow are supported.

To add a Merchant Account, login to your site and go to the Admin section. Click the ECOMMERCE link. Once you click the eCommerce control you will see the following screen which shows the currently installed Merchant Accounts. These are listed by TYPE (Name) with the current Gateway being used marked by an arrow in the leftmost column. Accounts have two modes, the PRODUCTION (process real payment cards using a real merchant account) column will show a checkbox for accounts not is SANDBOX (test process fake payment cards using a fake merchant account) mode. Click the EDIT link to change existing account information. Click the DELETE link to erase an account. Click the ADD NEW PAYMENT GATEWAY button to install a new account.

Choose the GATEWAY for your account type from the dropdown list. Input your MERCHANT ACCOUNT credentials. Click the PRODUCTION radio checkbox if you have a legitimate Merchant Account and are fully ready to open your store to the public. If possible you may want to use test account information (available from your Merchant Services provider along with test Credit Card numbers) in SANDBOX mode to test your store before you launch. This allows you to learn how to use the store and practice selling products without requiring real credit card payments. Click the SAVE button.


Some products require that a shipping cost be included in the total price of the item. To include shipping cost and to select the way you want to calculate these cost, click the SHIPPING METHODS tab. Click EDIT to change an existing entry or DELETE to erase one. Click the ADD NEW SHIPPING METHOD button to add a new listing.

Input the COUNTRY the product ships from, NAME your shipping method (Ground Shipping, Express etc.) Input the DELIVERY TIME (1 Day, 1 Week, etc.), then select from the drop down menu how to calculate shipping cost. Input the method used to figure out the RATE. Choose FLAT RATE as illustrated below to assign a fixed amount to shipping no matter what or how many or how much products are ordered and cost. Click the SAVE button if this is your final choice.

Choose TOTAL ORDER AMOUNT as illustrated below to assign shipping cost based on the total cost/price of the order. You simply assign a particular cost to any shipment that falls between the specified amounts (FROM and TO). Click the SAVE button when ready.

Choose TOTAL ITEM QUANTITY as illustrated below to assign shipping cost based on the total number of products ordered. You simply assign a particular cost to any shipment that falls between the specified amounts (FROM and TO).Click the SAVE button if this is your final choice.

Sales Tax is required in some places for items sold. You configure these settings by clicking the SALES TAX tab. Click EDIT to change an existing entry or DELETE to erase one. Click the ADD NEW SALES TAX button.

Use the TYPE drop down menu to select either US domestic taxes or International. Select the radio checkbox to CONFIGURE BY State or Zip Codes. For International tax, see instructions below. Input the AMOUNT as a percentage of the total. Apply taxes to shipping cost by checking the box. Click the SAVE button.

For International tax, select the COUNTRY. Input the AMOUNT as a percentage of the total. Apply taxes to shipping cost by checking the box. Click the SAVE button.

To add item ID's, product names, descriptions, prices and set stock quantities of Products for sale, click the PRODUCTS tab. Click EDIT to change an existing entry or DELETE to erase one. To search for a particular product listing, enter the product name into the search box and click the FILTER PRODUCTS button. To add a new product click the ADD NEW PRODUCT button.

Input an ITEM ID, NAME, DESCRIPTION, PRICE and QUANTITY IN STOCK for the product. Click the SAVE button.

NOTE:A notification will be sent to the site owner/admin email for any sales and if the stock level for a product reaches zero (0).

To view a history of completed sales, click the ORDERS tab. A history of both completed and incomplete orders can be shown (Click the SHOW NOT COMPLETED checkbox to see incomplete orders).

Click EDIT to change an existing entry or DELETE to erase one.

NOTE: All Payment Gateway's do not function the same. Whenever a Gateway provides additional information such as customer name, email, billing or shipping info, then that information will also be available to you in the order record.

Additional information is shown when available. Example below:

Any BLOG entry or CUSTOM PAGE can be turned into a shopping page. Use the PAGE ADMINISTRATION control (you can move this control around the page to make editing things easier), Click the CUSTOMIZE THIS PAGE link. Click the EDIT link in the center content area of the page. Along the top of the editor are both a PAYPAL Payments button and an eCOMMERCE (Shopping Cart) button. If you would like to add PayPal buttons (BuyNow, Donate) then simply click the button and proceed as detailed in : Chapter 2 - Editing Your Site / Adding PayPal Shopping Capability. If you have a Merchant Services account then you can create a Shopping Cart and take advantage of the eCommerce features outlined in this chapter. Click the SHOPPING CART button (the button is to the right of the PayPal button).

Select a PRODUCT to sell on this page from the drop down menu or input a new product. Click the INSERT button.

Click the BROWSE button at the top of the editor and select a picture of the product to use in the listing. Click the UPLOAD button. Drag N' Drop the photo right onto the DETAILED IMAGE placeholder. Click the now undesired placeholder (the generic graphic should now be below your freshly uploaded product picture) and press the DELETE KEY on your keyboard.

NOTE: Clicking on the empty space surrounding your product picture will show a TABLE EDITOR which you can use for customizing the product listing with columns and rows in the table.

NOTE: Clicking on the product picture itself will show a GRAPHICAL EDITOR which you use to manipulate the picture itself in ways like, rotating it, changing the sharpness level and many other ways.

Example: A simple product sales page that is ready for customers.

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